Funko has revealed a brand-new Sanrio Pop! wave in celebration of two major milestones: the 50th anniversary of My Melody and the 20th anniversary of Kuromi.
What’s New in the World of Sanrio and Funko Pop!
Sanrio’s My Melody and Kuromi are celebrating major milestones this year, and they’re doing it in style with new anniversary wave.
The new anniversary wave features four new Sanrio Funko Pops, including an Amazon exclusive and a Funko Shop exclusive, including a rare chase variant.
This special release brings iconic kawaii charm and collectible value together in one festive drop. Sanrio fans, this one is for you.
About the Sanrio Franchise
Sanrio: The Global Kawaii Empire
Founded in 1960 in Japan, Sanrio has become a global powerhouse in the world of cute, character-based branding—known locally as “kawaii culture.” The company is home to an entire universe of colorful, emotionally expressive characters, each designed to bring joy, friendship, and charm into everyday life.
While Hello Kitty remains the brand’s global icon, Sanrio’s success goes far beyond one character. Its portfolio includes dozens of beloved personalities, each with its own fanbase, personality traits, and aesthetic.
From licensed merchandise and animated shows to theme parks and pop-up cafés, Sanrio is embedded in pop culture worldwide.
My Melody – Sweet, Classic, and Timeless
First introduced in 1975, My Melody quickly became one of Sanrio’s most beloved and enduring characters.
Recognized by her red or pink hood that covers her ears, My Melody is sweet, shy, and always kind. She’s often portrayed baking or spending time with her friends in the forest, making her the embodiment of innocence and positivity.
Celebrating her 50th anniversary this year, My Melody continues to be a top-tier Sanrio icon. Her appeal spans generations, from vintage collectors to new fans discovering her through reboots, fashion collaborations, and now Funko Pop! vinyls.
Kuromi – Rebellious, Playful, and Fierce
In stark contrast to My Melody’s gentle charm, Kuromi brings an edge to the Sanrio world. Introduced in 2005, she’s energetic, mischievous, and has a punk-inspired aesthetic—complete with a black jester’s hat and skull motif. Kuromi has built a cult following among fans who love her blend of sass, humor, and chaotic energy.
Though she’s often seen teasing My Melody, the rivalry is more playful than hostile. Kuromi’s rise in popularity, especially among older teens and young adults, has turned her into a modern Sanrio star with strong merchandising power.
Now celebrating her 20th anniversary, Kuromi is more relevant than ever—making this wave a collector’s essential.
Sanrio’s My Melody 50th & Kuromi 20th Anniversary Figures
Characters from the Sanrio franchise have been transformed into Funko Pop! Vinyl figures and are part of the Funko Pop! Sanrio series.
This special wave commemorates the 50th anniversary of My Melody and the 20th anniversary of Kuromi and includes four new Sanrio Funko Pops.
Kuromi (with Cake)
The standard figure in this wave features Kuromi holding a birthday cake. Her cheeky grin and playful pose make this a great core release. It’s a fun nod to her 20th anniversary and will be widely available through regular Funko retailers.
My Melody (with Ribbon) – Amazon Exclusive
This version of My Melody features her signature pink hood and an oversized ribbon. It’s a clean, soft design that matches the elegance of her 50-year legacy. This Pop! is an Amazon exclusive, so keep an eye out on their listings to grab it while supplies last.
Kuromi (Royal Outfit) – Funko Shop Exclusive
In a bold, regal twist, this version of Kuromi appears in a purple royal outfit with gold accents. The design is detailed and striking, offering a new take on her gothic princess style. Available only through the official Funko Shop, this version will be in high demand.
Kuromi (Royal Outfit) – Chase Variant
Collectors can also look out for a chase version of the Royal Outfit Kuromi. This variant features Kuromi winking—an extra touch of charm that makes the 1-in-6 rarity feel worth the hunt. The chase figure shares the same base number as the regular royal version.
Pre-order My Melody 50th & Kuromi 20th Anniversary Figures
Whether you’re a seasoned Sanrio collector or just getting started, this new anniversary wave is designed to make an impact.
Make sure to keep an eye on release dates and listings, especially for the exclusives. Availability tends to be limited, and demand is high for both My Melody and Kuromi items.
🛒 Pre-order your new standard Kuromi 20th Anniversary Funko Pop! figure from Entertainment Earth.
Explore the Complete Sanrio Funko Pop! Collection
Discover every Sanrio Funko Pop! Vinyl figure ever released — from early waves to the latest exclusives.
👉 View the complete Sanrio Funko Pop! gallery
👉 Browse the full Sanrio Funko Pop! checklist
